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Bumble apologises for celibacy ads: ‘We made a mistake’
Bumble addressed their controversial celibacy billboards with an apology on TikTok.
The dating app company issued a mea culpa after their latest ad campaign received a swift backlash from users online, with many taking issue with the campaign’s slogan making a case against celibacy. Although the marketing team had been aiming for a tone of cheeky provocation, it ultimately didn’t land how they wanted it to.
“You know full well a vow of celibacy is not the answer,” one billboard read, which Unc
The dating app company issued a mea culpa after their latest ad campaign received a swift backlash from users online, with many taking issue with the campaign’s slogan making a case against celibacy. Although the marketing team had been aiming for a tone of cheeky provocation, it ultimately didn’t land how they wanted it to.
“You know full well a vow of celibacy is not the answer,” one billboard read, which Unc